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Tuesday, December 23, 2008

Advertising in this economy...

I get objections from prospects every week that include this present economy. "This economy is making it impossible to advertise right now."
Not to brag, I have spent more money this Christmas than ever. I went to Toys R Us the other day to buy a ride-on vehicle for my 2 year old son. Guess what; sold out! That's right, these vehicles range in price from $65-$399. Again, sold out!
This is what I think. People don't stop buying during economic downturns, go to a mall today and see for yourself. People do however, become more selective when making a purchase.
Great! My company offers great products, the best in the industry... So, its up to me. Am I getting out in the field and offering my product to people who need it?
Those businesses that choose to advertise in times like this are the ones that are going to come out ahead in the long run. Check out this article analyzing recessions of the past 80+ years: All Business - investing in a bad economy.
The economy will recover and history shows that those who choose to advertise during rough economic times come out ahead of those who don't.

1 comment:

Anonymous said...

LOVE IT! Makes total sense! I, too, spent more on Christmas this year than I have in the past. Of course I shopped around for the best bargain possible, but I still spent more money.