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Monday, November 7, 2011

Websites that convert!

What is the point of capturing a click from the first page of Google if your website can't convert that click into a phone call?
Here is a quick, simple list here to improve the conversion rate of you website:
1- Call to Action (Ex, Call now for a FREE consultation)
2- Ease of Navigation (the end user needs to find what they are looking for quickly)
3- Use Bullet Points ( People scan websites for information, they don't read them like life insurance policies - Bullet points relay important information in an easy to scan format)
4- "Above the Fold" (If the end-user has to scroll down to see what you do and where you're located your site is losing most of them-you have 3-5 seconds to capture someone's attention)
5- Lastly, ADD your phone number at the top of EVERY page on the site; not just the 'contact us' page.
Take a look at Wichita Family Lawyer. The Click to Call Ratio is off the charts.

Thursday, November 3, 2011

New Google SERP

Google strikes again. Google released a new version of their SERP last night and the Map Listings (Google Places) are back to where they belong as far as I'm concerned. Make sure the SEO company that you employ for your law firm optimizes not only your site but also your Google Places listing.
You can see that organic rank is great and is still important but now the local listings push them further below the fold. Again, make sure your SEO company provides a COMPLETE program. If not, call me and I will provide the info and assistance to dominate the new Google SERP.