SEO is a process, not an event. If you want your website to rank on the first page of Google in order to attract new clients you need to constantly optimize it. Google made 500+ changes to their search formulas, results, algorithms last year alone. Would you as a business owner rather run your business or law firm; OR track these changes on a daily basis?
Hire a SEO company that has the manpower and knowledge to keep up or you will be left behind. Literally, left behind in ranking on Google. A good SEO company has the ability to monitor and keep up with changes made by Google and other Search Engines.
Here is a short video discussing these changes to the algorithm.
If you need to be on the first page of Google you will never finish optimizing.
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What an edifying post! I completely agree with the fact that SEO and PPC Management is helping a lot of businesses rise in the market and I personally feel it is very important as well. I have also decided to take help of such services whenever I start my own business.
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Strategy focuses on driving the highest value of conversions, rather than the most amount of conversions.
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