The three aspects of a internet visibility

I meet with people who think they are marketing their business on the Web. They may have a website. They may even have some meta tags and keywords on that site. Maybe they have a small PPC campaign driving traffic to the site.
Picture a stool with three legs. If the seat of that stool is labeled "VISIBILITY" then what do we call the three legs that hold up the stool?
The THREE legs should be:
SEO - sitemap & relevant, updated content, meta tags, etc.
PPC Ads - Effective Ad Copy, Targeted Keywords and Phrases
Inbound Links - take advantage of powerful, relevant directories; adding power to your site

You can get leads from the Web if you use any of these three principles but ALL THREE will take your web-presence to another level.

CALL TO ACTION!

Have you ever visited the website of a business with a product or service that you were interested in only to get frustrated at how difficult it is to find the businesses contact information? I hate that.
Furthermore, add a CALL TO ACTION at the top of every page. What do you want to prospective client to do? Tell them to contact you. Your business is the right business for them to give their money to, right?
Don't make them scroll down to the bottom of the page to find a phone number. People go to the internet for information. Once they find that information, make it easy for them to contact you.

New Family Law Campaign here in Houston

Peter Steinmann has a small website and hasn't done much marketing in the past. His practice includes Family Law, Estate Planning and some Personal Injury Law. He is an avid golfer and enjoys getting outside whenever possible. His office is a virtual "who's who" of Golf as he has met or played with numerous pro golfers over the years.

He and his wife update the website regularly and he would like to drive more traffic to it. When I initially contacted Mr. Steinmann he was hesitant to meet with me as he receives numerous marketing calls throughout the week. I asked him for 20 minutes and he accepted the appointment but told me "not to get my hopes up."

After a brief presentation of how simple a Google and Yahoo PPC campaign can be he was on-board. He agreed to start with a small focused campaign with Call Tracking and is looking forward to hearing the phone ring more often.

Visit his site Houston Divorce Lawyer and check it out when you have the chance.