PPC campaigns and negative keywords...

If you are going to have a successful PPC campaign, you will have to use at least a small list of negative keywords. Using negative keywords effectively is a sure-fire way to refine your keywords and drive QUALITY clicks to your site. Yesterday I performed a search for "wrongful death attorney" on Google. The first PPC result on the right side of the page was an employment attorney who no doubt is bidding on "wrongful termination" terms. As the consumer, looking for a wrongful death attorney how likely is it that I hire an attorney who's site is full of employment law content? Not very likely at all so that's a wasted click and wasted money. Adding "death" as a negative keyword would make sure that his clicks weren't being used up on leads that he has no chance of converting.
Another example - I found an attorney who practices medical malpractice in a search for "legal malpractice houston" on Google. If I click on that ad, I go to a site which is 100% medical malpractice related and dont' see any information about my search for legal malpractice. Again, if the term "Legal" was added to a list of negative keywords it would eliminate these irrelevant clicks.
In this very competitive and expensive SEM game, the more qualified and specific the lead, the better. Use negative keywords effectively to make sure your traffic is worth paying for.

Filteau & Sullivan, LLP launch new site.

The attorneys Filteau & Sullivan specialize in business and commercial litigation as well as employment law. The partners, Bob Filteau and John Sullivan have practiced law together since 1980 and the firm is located near downtown Houston in The Heights. They handle cases ranging from personal injury to shareholder disputes and everything in between.
Visit their site at Houston Commercial Litigation Attorneys to find out more about their practice.

Location, Location, Location...

Its been said many times. Location is everything when it comes to business. Not only where your business is located but also where it is marketed; Billboards, Newspaper, Magazine ads, etc. Its true with Internet Placement as well. Where do you market your law firm? I hope its where people are looking. When people go to Google, Yahoo, Yellowbook.com, FindLaw.com, AVVO.com; can they find you? Let me stress this point, these are people looking for you! They need your expertise. Can they find you?
It would be great if a consumer who needs you hears your radio ad or drives by your billboard at the EXACT time that he needs you, writes down your number and calls you. How often do you think this happens? I think it would be better to be visible when THEY initiate the search. This is what we call "directional advertising." In other words, buyers looking for sellers - NOT sellers looking for buyers.