Location, Location, Location...

Its been said many times. Location is everything when it comes to business. Not only where your business is located but also where it is marketed; Billboards, Newspaper, Magazine ads, etc. Its true with Internet Placement as well. Where do you market your law firm? I hope its where people are looking. When people go to Google, Yahoo, Yellowbook.com, FindLaw.com, AVVO.com; can they find you? Let me stress this point, these are people looking for you! They need your expertise. Can they find you?
It would be great if a consumer who needs you hears your radio ad or drives by your billboard at the EXACT time that he needs you, writes down your number and calls you. How often do you think this happens? I think it would be better to be visible when THEY initiate the search. This is what we call "directional advertising." In other words, buyers looking for sellers - NOT sellers looking for buyers.