I tell propsects all the time that they the design of their website is important for many reasons. One of those reasons is the information displayed above "the fold" very often determines whether the user goes deeper into the site. Now the trend seems to be that as users get more and more accustomed to the Internet scrolling down the page is commonplace for people who are looking for information on the Web.
Here is a great article about "the fold" which I found helpful. Enjoy -
http://www.boxesandarrows.com/view/blasting-the-myth-of
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1 comment:
I say Fact.
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