I got a call last week from an attorney who was comparing FindLaw.com to a competitor. His question was about total traffic and which directory was best for his marketing dollar. I told him to go to www.quantcast.com and see for himself. Its fairly easy to navigate and the site shows a ton of information about daily reach and rankings of the sites you inquire about.
He looked up www.findlaw.com as well as the URL of the other site and was blown away by the numbers. FindLaw consistently shows traffic rankings that blow away other legal directories. The unique monthly visitors alone beat most legal directories.
Needless to say, the attorney faxed me the order form and asked how soon until the spot would be live. I still haven't met this new client and look forward to dropping by sometime in the near future.
I highly recommend Quantcast as a way to measure websites and their effectiveness in reaching the public.
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