I came across two sites that help in checking the traffic rankings of websites.
The first is www.alexa.com. The site seems to be having issues right now but the blog is informative - http://awis.blogspot.com/.
The other is www.marketleap.com. An interesting tool is the Link Popularity Check. You can type in the URL of any website and see how many links the site has pointed to it; helpful for measuring the power and reach of a website.
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