Google allows Access to server rooms, data centers and more.

Google allows access to Data Centers... Mind blowing stuff if you ask me. The Tech company that changed search 14 years ago and has never looked back gave Wired magazine unprecedented access to its Data Centers, Cooling stations and more.

Fascinating article; if you have time check it out:  http://www.wired.com/wiredenterprise/2012/10/ff-inside-google-data-center/all/
Here is a picture of a Google server room in Council Bluffs, IA:

If you are a law firm that isn't taking advantage of the power of Google, contact me ASAP. Google isn't going anywhere anytime soon and it continues to improve itself constantly. SEO, PPC advertising and Social Media are all important to drive quality leads to your firm's website.

Google is constantly making changes to algorithm...

SEO is a process, not an event. If you want your website to rank on the first page of Google in order to attract new clients you need to constantly optimize it. Google made 500+ changes to their search formulas, results, algorithms last year alone. Would you as a business owner rather run your business or law firm; OR track these changes on a daily basis?
Hire a SEO company that has the manpower and knowledge to keep up or you will be left behind. Literally, left behind in ranking on Google. A good SEO company has the ability to monitor and keep up with changes made by Google and other Search Engines.
Here is a short video discussing these changes to the algorithm.
If you need to be on the first page of Google you will never finish optimizing.

Friendswood Estate Planning Attorney, Kevin Sunn

Kevin Sunn is an Estate Planning lawyer in Friendwood who focuses on matters including Probate, Estate Planning and Business. I know Kevin personally and do not hesitate to recommend him to anyone needing to draft a Will, probate a Will or incorporate a business.
Two years ago my wife and I made it our New Year's Resolution to get our Will taken care of. After piddling around on LegalZoom for a couple hours and trying to make sense of the all the legal jargon I gave up and called an attorney. Its that time of year again. Have your taken care of your Will? Are your kids going to be taken care of if something should happen to you?
When drafting a Will would you rather use LegalZoom and go it alone or call an attorney with the experience to get it done right the first time? Important documents like Guardianships, Wills and Trusts make life easier for family members and loved ones IF something happens to you or your spouse.
Call Kevin Sunn to schedule a consultation at (281)956-1065.

Redesigned website for Katy Texas Family Lawyer

Kathryn Marteeny has redesigned her website recenly. Take a look!

Kathryn practices Family Law including Divorce, Custody matters, Grandparent's rights and more. She also assists families in the West Houston area with Estate Planning and Probate matters. Kathryn's office is located off of I-10 and she offers free consultations.

Check out Kathryn's new Family Lawyer website when you have a chance.

Websites that convert!

What is the point of capturing a click from the first page of Google if your website can't convert that click into a phone call?
Here is a quick, simple list here to improve the conversion rate of you website:
1- Call to Action (Ex, Call now for a FREE consultation)
2- Ease of Navigation (the end user needs to find what they are looking for quickly)
3- Use Bullet Points ( People scan websites for information, they don't read them like life insurance policies - Bullet points relay important information in an easy to scan format)
4- "Above the Fold" (If the end-user has to scroll down to see what you do and where you're located your site is losing most of them-you have 3-5 seconds to capture someone's attention)
5- Lastly, ADD your phone number at the top of EVERY page on the site; not just the 'contact us' page.
Take a look at Wichita Family Lawyer. The Click to Call Ratio is off the charts.

New Google SERP

Google strikes again. Google released a new version of their SERP last night and the Map Listings (Google Places) are back to where they belong as far as I'm concerned. Make sure the SEO company that you employ for your law firm optimizes not only your site but also your Google Places listing.
You can see that organic rank is great and is still important but now the local listings push them further below the fold. Again, make sure your SEO company provides a COMPLETE program. If not, call me and I will provide the info and assistance to dominate the new Google SERP.

Search Engine Presence

I'm more convinced than ever that an effective Search Engine Presence includes all areas of Search. If you are a lawyer in a major metro like Houston or even a smaller market you need to include ALL areas of Search engine marketing to be successful.
Utilizing Sponsored Ads, website optimization and everything in between can help you compete in a larger market or dominate a smaller market. Keep in mind SEO has changed in the last couple of years. Its more than meta tags, keywords and inbound links. Social Media, Maps, Reputation Management have all changed the SEO landscape. Law Firms are becoming more and more aware of this but should keep in mind that change is the only constant regarding SEO. Just make sure you work with a company or individual who includes ALL factors of SEO and not just bits and pieces. True SEO is a long term investment and needs to be done correctly to drive the right kind of traffic and potential clients to your website.
The same is true for PPC or Sponsored Ads. You should trust your campaign and monthly budget to a company that is 100% transparent. If they don't share your keywords, CPC, Calls, etc. I question what you are truly getting for your money. Sponsored Ads seem simple enough but can be a total waste of money and effort if not managed correctly.