Check out Yellowbook's newest commercial. Staying with the "Say Yellow To The Future" theme established by the last set of commercials, this new ad incorporates public opinion. YOU get to choose the ending that will appear on our national ad campaign.
Go to http://www.yellowbook.com/commercial/ and pick the ending that you prefer. Results will be counted soon. You will start seeing the commercial during NFL football games on Fox, episodes of CSI, ESPN Sportscenter and other national placements in coming months.
Please come back here and let me know how you voted and why. Results will be posted to the right.
Tuesday, December 2, 2008
Friday, November 21, 2008
Nicole DeBorde's new SEM campaign
When I met with Nicole she was happy with the amount of DUI cases her site was getting from the search engines. I said, “Great, I want to improve those results by adding a focused SEM campaign targeting searches like, ‘drug Charges defense’ and ‘drug possession attorney’ here in the Houston area. This would allow her to expand her current marketing efforts by giving her exposure on the right side of GOOGLE and Yahoo SERPs.
Her site, Houston Drug Possession Attorney is not only informative but also does a great job of converting the clicks that her SEM campaign attracts. After all, CONVERSION is what it’s all about. Who cares how many clicks you get if nobody contacts you?
Nicole is well-known and has a great reputation here in the Houston legal community. She is a former District Attorney and has appeared numerous times on national news channels including MSNBC and Fox News.
DID YOU KNOW? Nicole is married to another criminal defense attorney here in Houston.
Her site, Houston Drug Possession Attorney is not only informative but also does a great job of converting the clicks that her SEM campaign attracts. After all, CONVERSION is what it’s all about. Who cares how many clicks you get if nobody contacts you?
Nicole is well-known and has a great reputation here in the Houston legal community. She is a former District Attorney and has appeared numerous times on national news channels including MSNBC and Fox News.
DID YOU KNOW? Nicole is married to another criminal defense attorney here in Houston.
Tuesday, November 18, 2008
My favorite website!
Check out http://searchengineland.com/ when you have the chance. I love this site.
Take a quick look at it daily or a couple times a week to find out the latest about search engines and search engine marketing. There are multiple articles posted daily so you can stay informed about the Web and the latest news regarding SEM and optimization.
Take a quick look at it daily or a couple times a week to find out the latest about search engines and search engine marketing. There are multiple articles posted daily so you can stay informed about the Web and the latest news regarding SEM and optimization.
Friday, November 7, 2008
Murray Criminal Defense
Mekisha Murray is a former Harris County prosecutor and specializes in criminal defense matters here in the Houston area. Take a look at her site at Houston Criminal Defense Lawyer to find out more about her and her practice.
Mekisha is a life-long Houstonian and concentrates solely on criminal defense matters including DUI charges, Drug Possession and Distribution charges as well as both felony and misdemeanors. She does some advertising in the Greensheet but for the most part has built her practice with nothing but hard work and taking great care of her clients.
Mekisha is a life-long Houstonian and concentrates solely on criminal defense matters including DUI charges, Drug Possession and Distribution charges as well as both felony and misdemeanors. She does some advertising in the Greensheet but for the most part has built her practice with nothing but hard work and taking great care of her clients.
Thursday, October 30, 2008
What did I learn today???
I've hit on this a few times now in past posts but I think I finally have a grasp on it.
SEO vs. SEM - I've had the optimizaiton believers tell me that SEM and PPC stinks because if you ever stop your campaign you've lost everything and are right back where you started... My response, even if that was true, who cares? You made alot of money while you were doing it. Here is an idea. Do some SEM to compliment your organic efforts. When your site is showing up in the first oraganic result for every search imaginable (will never happen) stop your SEM campaign. It doesn't have to be one or the other.
Consider this, if 70% of searchers look at the left side of SERPs and only 30% click on the ads on the right side, why is PPC and SEM Google's cash cow? I've seen all kinds of statistics from 80/20 - 70/30 or even 60/40 in favor of the left (organic) side of the SERPS. Whatever the number, a huge chunk of those organic clicks are informational only, in other words they aren't from buyers. I argue that while the organic side makes up most of the clicks and traffic on SERPs, the right side is where the buyers click. Isn't that what its all about?
Who else would click on ads with titles like, "affordable CPA" or "Discount Purses" if they weren't shopping? Searchers looking for local services or products are just as likely to click on a relevant ad on the right side as they are on the left. The only searchers who WON'T click on the ads on the right - people only looking for information, researching something, etc. People ready to buy click on the right side because they are, ready to buy.
SEO vs. SEM - I've had the optimizaiton believers tell me that SEM and PPC stinks because if you ever stop your campaign you've lost everything and are right back where you started... My response, even if that was true, who cares? You made alot of money while you were doing it. Here is an idea. Do some SEM to compliment your organic efforts. When your site is showing up in the first oraganic result for every search imaginable (will never happen) stop your SEM campaign. It doesn't have to be one or the other.
Consider this, if 70% of searchers look at the left side of SERPs and only 30% click on the ads on the right side, why is PPC and SEM Google's cash cow? I've seen all kinds of statistics from 80/20 - 70/30 or even 60/40 in favor of the left (organic) side of the SERPS. Whatever the number, a huge chunk of those organic clicks are informational only, in other words they aren't from buyers. I argue that while the organic side makes up most of the clicks and traffic on SERPs, the right side is where the buyers click. Isn't that what its all about?
Who else would click on ads with titles like, "affordable CPA" or "Discount Purses" if they weren't shopping? Searchers looking for local services or products are just as likely to click on a relevant ad on the right side as they are on the left. The only searchers who WON'T click on the ads on the right - people only looking for information, researching something, etc. People ready to buy click on the right side because they are, ready to buy.
Monday, October 13, 2008
Helpful tool to measure the quality of your site
I'm constantly telling clients that just having a website in 2008 is not enough. The Internet is sooo competitive that you must have a strategy for how you market that website. A website that doesn't show up organically or on sponsored links is nothing more than an on-line brochure. Don't even think that its a marketing tool. You might as well have a billboard in the middle of a corn field.
I found a helpful website that measures the strengths and weaknesses of any website. www.websitegrader.com seems simple enough but its the first site I've found that breaks down page strength, quality of tags, inbound links and more. Take a look at the site and use the competitve site feature which will compare your site to others that are competing for your same customer base.
I found a helpful website that measures the strengths and weaknesses of any website. www.websitegrader.com seems simple enough but its the first site I've found that breaks down page strength, quality of tags, inbound links and more. Take a look at the site and use the competitve site feature which will compare your site to others that are competing for your same customer base.
Monday, September 8, 2008
its been awhile
Wow, I don't know if I remember how to make a post...
Making the switch from the Organic side of Google and Yahoo SERPs has not been easy. In other words, changing my mind-set that SEM doesn't work and SEO is the only way to go isn't as easy as flipping a switch.
I am convinced of one thing for sure though, BOTH are important to have a successful Web Presence. Yes, a well-optimized site will serve you well for relevant searches but what if you have a statewide or even nationwide practice? Do you have months, even years to wait for your site to index properly and rank among the top ten results? If so, great. If not, you need SEM. You need to place some PPC ads on the first page of Google and Yahoo to compliment your organic (SEO) efforts.
Let me assure you, if organic results were the only place you needed to be there would be no Google Empire as we know it today. The PPC side of the SERPs are the "cash cow" of Google.
I'm not convinced that either ONE strategy is better than the other. What I am convinced of is this, you better be in as many places as possible if you want consistent traffic.
Making the switch from the Organic side of Google and Yahoo SERPs has not been easy. In other words, changing my mind-set that SEM doesn't work and SEO is the only way to go isn't as easy as flipping a switch.
I am convinced of one thing for sure though, BOTH are important to have a successful Web Presence. Yes, a well-optimized site will serve you well for relevant searches but what if you have a statewide or even nationwide practice? Do you have months, even years to wait for your site to index properly and rank among the top ten results? If so, great. If not, you need SEM. You need to place some PPC ads on the first page of Google and Yahoo to compliment your organic (SEO) efforts.
Let me assure you, if organic results were the only place you needed to be there would be no Google Empire as we know it today. The PPC side of the SERPs are the "cash cow" of Google.
I'm not convinced that either ONE strategy is better than the other. What I am convinced of is this, you better be in as many places as possible if you want consistent traffic.
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